A Guest Post By Nicole Olynk Widmar, Elizabeth Byrd, and Lalatendu Acharya
Happy Holidays, Everyone! We have teamed up across departments at Purdue University to delve into questions surrounding US households spending, meal planning, and health-related behaviors over the 2014 Holiday Season. We hope you enjoyed our recent post on Thanksgiving meal planning and reported shopping intentions. Now we have turned our attention to the upcoming December festivities!
We conducted research in collaboration between the Department of Agricultural Economics and Consumer Sciences at Purdue University to survey 620 US residents to gather insight into plans for this holiday season, including travel, intended spending, and meal planning. Who are these people surveyed, you may be asking; basic survey respondent demographics are available here.